A brand audit evaluates an existing brand strategy as well as makes recommendations for improvement. The audit evaluates the Honda Motor Corporation's brand strategy in three parts: brand exploratory, brand inventory, and brand assessment. Brand exploratory analyzes Honda's consumers and determines which attributes or benefits create strong associations between the brand and the consumer. Brand inventory analyzes brand elements, brand architecture, products, and marketing efforts. Lastly, assessments are made to brand associations, leveraging opportunities, and brand protection

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Brand Management / Marketing Strategy