Orangutan
Foundation
International
The Orangutan Foundation International is an organization focused on the conservation of endangered orangutans and their habitats. My team and I have the opportunity to rebrand the organization to create awareness about these friendly creatures. This project is currently a work in progress.
Brand Design / Marketing
Competitive
Audit
Non-profit organizations we analyzed included Save the Orangutan, Sumatran Orangutan Conservation, Preserve our Reserve, Conservation International, and the Collaborative Conservation Network.
Case Studies
My team and I studied several organizations' brand identities and how they successfully use their design to the fullest. We analyzed how these organizations incorporate the logo, typography, and color into their marketing materials to be recognizable and appropriately position the brand in the market.
Sketches
