The Clinic
Performance
The Clinic Performance is an organization dedicated to helping healthcare professionals prevent burnout through art-based workshops. The organization creates immersive experiences and raises awareness of the detrimental effects of compassion fatigue. I had the honor of redesigning The Clinic Performance's website along with managing its social media to support organizational goals.
Digital Marketing / Social Media Marketing / Web Design
Website Redesign
I redesigned The Clinic Performance's website to create brand authenticity and credibility to increase web traffic to the site. I used designed an engaging homepage banner introducing visitors to the site using video from performances, drawing inspiration from the Sydney Opera House's site. Additionally, I used various images and call-to-action buttons to entice visitors to learn more about the organization and its services.
I used search engine optimization (SEO) tactics to help the site appear on search engines inserting certain keywords throughout the content in the site. To view more of The Clinic Performance's website, please visit:
Social Media
Management
The Clinic Performance wanted to build its presence on social media to build brand awareness and share information about its services offered and raise awareness on compassion fatigue. Using various social media tactics like links, hashtags, content writing, and high-quality images, I increased follower count by 65%.
