Costco
Rebrand
Costco Wholesale is a successful global retailer and a membership warehouse dedicated to bringing the best possible prices on quality brand-name products. Costco is a famous business that is highly recognized and is appreciated. Through research, exploration, and collaboration, my team had the opportunity to create a new brand identity for Costco, appearing approachable to build lasting relationships and provide a pleasurable shopping experience.
Brand Design / Illustration / Marketing
What We've
Created
Brand Attributes: Wholesome, Reliable, Relatable, Fresh
Costco Ribbon (Below): The three stripes represents the employees, the suppliers, and the members – the people who make Costco possible.
Competitive
Audit
Costco's competitors in the retail industry include Amazon, Target, Walmart, and Sam's Club
The Process
Sketches, Digital sketches, Logotype, Colors
Logo Application
Packaging, merchandise, employee shirts and ID lanyards
"Make Everyday a
Costco Day"
Campaign
This campaign serves to advertise products sold at Costco by showing how families can use those items in their everyday lives through traditional marketing channels. The campaign's overall objective is to be relational, increase brand awareness and revenue.
5-Tier
Membership Cards
We want Costco to be inclusive, inviting members of all ages to possess a Costco membership card. The tiers include Junior, Student, Classic, Connect, and Business.
Costco Junior cards are free of charge and young members are rewarded a sticker upon entry into any Costco warehouse.
Costco Student memberships serve to help students save money by rewarding them with special student discounts. A valid student ID is required to purchase this membership.
Costco Classic is a regular membership card that most members can purchase. Costco Business cards are for businesses who come to Costco to buy in bulk. However, if consumers are hesitant about purchasing a Costco card, consumers can receive a free trial card, called Costco Connect. Connect cards enable consumers to enjoy all the Costco benefits for a month for free.
Novelty Membership card for young boys
Novelty Membership card for young girls
Membership cards for business owners
Novelty Membership card for young boys